You must be well aware with the importance of a website for a business in this Internet age. However, just owning a website is not at all enough for a successful online identity. The website you own must be search engine friendly. Let’s have a look on what type of sites are these?
A simple question. How do you use Google?
The answer to this question will help you in understanding what are search engine friendly websites. Okay, let’s start. Whenever, we want information on any topic, the first thing we do is search it in Google search bar. After this, we just click the first two or three links and get what we want. Have you ever visited the tenth search result page? No and so do every user.
So, the bottom line is no user ever visits the tenth or hundredth search result page and if your website will appear in these pages, no one will visit your site. In other words, you will not see any benefit of investing in a website.
Thus, in order to place your site on the top search engine result pages and attract traffic to your website, it needs to be optimized according to the guidelines of the search engine. Websites which match best with the search engine guidelines are placed on the top search rankings and as a result enjoy more visitors, traffic and revenue.
Websites needs to be optimized for better search results and Search Engine Optimization (SEO) is a complete, independent field in IT sector. The SEO specialists analyse a website and optimize it for top search engine rankings. The most common process businessmen opt for is developing a website and then hiring a SEO service to optimize it. Even we provide SEO service at our organization.
In order to come with better and affordable service for our customers, we decided to work on SEO-friendly website templates. Our creative designers and SEO experts work together to develop website templates that are pre-optimized for major search engines.
Apart from being an affordable option, there are many other benefits of a search engine friendly website template which are:
Higher Search Engine Ranking
This is the most obvious one and you must have understood by now why and how. It’s simple if your site will follow all the guidelines of a search engine, it will be happy and will give preference to your website.
As a result of high ranking, you website will be noticed by more users and will attract more visitors. Thus, increased visibility will give a strong online identity to your business.
Increased Online Sales
When your business will get a strong online presence, internet users will start recognizing your brand. These users will turn into visitors and finally into customers. Thus, increasing the online sales of your business.
Long-term Top Rankings
A well-optimized website not only makes its place in the top ranks of search engines; however, if monitored regularly according to the search engine’s updates, it will continue to be at the top rankings for a long time.
The above points show the importance of SEO in making a widespread online identity. You can opt for SEO services anytime; however, investing in a SEO-friendly website template is a smart business decision in terms of both time and money.